WELCOME TO THE BLOG!

As an MSc Marketing student, I have created this blog to help me develop my understanding on a certain marketing management topic. I will critically analyse the importance of customer value, supporting my arguments on best practice trends.

As a customer I make purchase decisions based on how valuable I perceive the product or service in relation to the price I will have to pay for it. This means that the company who is delivering a higher customer value will get a higher market share.

I am really interested in analysing how this concept is currently driving the marketplace. In order to be competitive it seems crucial to deliver the highest customer value, but is it up to company? Or is the customer determining the level of customer value from a product or service? I haven´t got an answer for it yet…

This project will be focused on achieving the following learning objectives:
1. Understand the concept of customer value: how to create it and how to measure it.

2. Find best practice examples to deliver higher customer value.

3. To understand until what extent customer value is on the company´s hand

 I will use this e-portfolio to show my progress in this learning journey.